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Online advertising digital marketing strategy that allows an advertiser to pay for a particular action from a potential customer. Carrying out a CPA campaign is relatively low risk for the advertiser. CPA campaigns are most commonly associated with affiliate marketing.

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How Does CPA Marketing Work?

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The CPA model is a simple concept once you break down into how it works and who’s involved.    ** Affiliate or Publisher : The influence (blogger, brand, business) that promotes a business or product in order to drive traffic to the eCommerce site and make a specific conversion.    ** Business or Advertiser : The brand that desires a partnership with an affiliate to drive quality traffic to the business’ website and increase sales, generate leads, or boost conversions.    ** CPA Network : The platform that brings together the affiliate who wants to make money by promoting products and the businesses that want their products promoted. Let’s say a popular cooking blogger named Lisa (our affiliate in this story) has a healthy following of YouTube subscribers and blog readers. She learned how to start a blog to make a living in her kitchen—trying new recipes and recommending specific brands and products to he...
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CPA Network Terminology

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CPA network terminology isn’t complicated, but there are a few key terms you should know as you launch. Affiliate Manager: A person who manages an affiliate program for a merchant. They are responsible for recruiting, engaging with affiliates, and generating revenue for the merchant...... Category: The niche for which the CPA offer applies (sports, fashion, beauty, health, etc) ...... Charge back: When a sale “falls through” for an action an affiliate has already paid for. Since the sale was never finalized or an item was returned, the previously given commission is deducted back into the advertiser’s account ......   Commission: The payment an affiliate receives—either a flat rate or percentage—once a successful conversion is tracked ...... Contextual link: A text link placed within an affiliate website that links to the advertiser’s website ...... Conversion rate: The percentage rate at which a particular action is performed. In other words, the num...
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What is CPA Marketing?

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CPA marketing / affiliate marketing 😀CPA marketing, also known as cost per action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed.😍 😃The lead action can be anything from making a purchase to getting a quote, watching a video, or filling out a form.😘 😒E-commerce sites around the globe can leverage CPA marketing to create different offers and online marketing campaigns.🙍 😃 CPA networks then promote these campaigns through affiliates.🙎 😇The CPA affiliates are paid a set fee each time a referred visitor completes the action or offer.😻 What is CPA Marketing ↗↗If you have any questions or problems mail me↙↙
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