CPA Network Terminology

CPA network terminology isn’t complicated, but there are a few key terms you should know as you launch.

Affiliate Manager: A person who manages an affiliate program for a merchant. They are responsible for recruiting, engaging with affiliates, and generating revenue for the merchant......

Category: The niche for which the CPA offer applies (sports, fashion, beauty, health, etc)......

Charge back: When a sale “falls through” for an action an affiliate has already paid for. Since the sale was never finalized or an item was returned, the previously given commission is deducted back into the advertiser’s account......
 
Commission: The payment an affiliate receives—either a flat rate or percentage—once a successful conversion is tracked......

Contextual link: A text link placed within an affiliate website that links to the advertiser’s website......

Conversion rate: The percentage rate at which a particular action is performed. In other words, the number of successful conversions divided by the total traffic......

CPA Network Terminology

Cookies: In affiliate marketing, cookies are used to assign a unique ID to a user who has clicked the affiliate link to an advertiser’s site for a specific duration. The affiliate will receive credit for the conversion in this predefined window, typically 30-90 days......
 
Cost per action (CPA): An online advertising strategy that allows an advertiser to pay for a specified action from a target customer.....
 
Earnings per click (EPC): The average amount an affiliate earns every time a user clicks an affiliate link......
 
Offer page: The webpage where the conversion occurs after a visitor takes the required action......
 
Return on investment (ROI): Refers to the amount of money made with a campaign. It is the revenue divided by the ad spends, multiplied by 100......

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